The most decorated woman, Olympic legend, and entrepreneur Allyson Felix is an advocate for all maternal rights. Recently, Felix had her second-born child are featured in her latest campaign for Felix’s athletic brand Saysh to announce a collection created in collaboration with the Paris-based label ba&sh.
ba&sh was founded by friends Barbara Boccara and Sharon Krief who were both looking for answers to creating their dream wardrobes. At the moment, the Parisian brand is found in over 400 stores worldwide.
The duo and Saysh worked together to release a mom-inspired sneaker mainly since motherhood is a duty that requires much movement at almost all times. What the creative trio landed on was a stylish yet practical design for everyday tasks. Felix is a multi-hyphenate: 11-time Olympian, mother, and entrepreneur. So, it’s a given that she’s well aware of the comfort level necessary to knock out her daily tasks and her creative pursuits
The shoe will launch on July 10 ahead of the Summer Olympics where Felix will serve on the International Olympic Committee. Saysh was founded on the idea that all women deserve better from footwear apparel and beyond. “I appreciate ba&sh’s belief that success looks different for every woman, and so does every wardrobe. All that matters is that when we encounter challenges, we understand how to push through, learn from these tests, and when we can, use our voice to encourage each other to question the status quo and ourselves,” Felix shared in an email. “There’s no reason not to wear something that makes us feel and look good while we’re doing it,” noted Felix.
Felix, Boccara, and Krief firmly believe that motherhood is not a duty that takes away from their entrepreneurship but rather fuels and enriches it more. The Olympian’s maternity experience was what prompted her to launch her brand in the first place. She’s advocated for maternal protection through her large platform since she had her first child.
Senior Beauty Editor shares why she’ll be including a few of the products in her permanent rotation.
It’s safe to say that I’m a creature of habit. That includes everything from my morning routines (if you know me, I’m all about my vitamins!), to my favorite vegan restaurants and the products I use on my skin and hair (shout out to eczema for that). But although these habits might seem mundane, having a busy, at times ever-changing work and social schedule, I find these personal moments of predictability to be quite sweet and grounding. Additionally, the years-long trial-and-error processes to find the right products and routine for my curls isn’t worth shaking up at this big age.
But, I will say, after trying out Aveda’s NEW be curly advanced™ line over the past few weeks, I’m considering adding a few of their products into my permanent rotation. Before heading off to my favorite city, Mexico City, for my dear friend’s wedding, I knew I needed to give my hair a good cleanse and proper hydration. After receiving the new line, neatly packaged in vibrant green bottles that remind me of my beloved plants– reflective of their silicone-free and plant-powered formulas– I thought I might as well give them a go for my pre-travel wash day.
It wasn’t just the packaging and formula that drew me in, though. Before trying out the line– which consists of seven products– I was reminded that Aveda champions sustainability.
This line in particular is 93-98% naturally derived, silicone free, vegan, and cruelty free. “Aveda is all about naturally derived ingredients and sustainability. Our green chemistry methodology helps us prioritize human and environmental health as we create new products,” Christine Hall, Aveda’s VP of R&D, tells ESSENCE. “We try to ensure the highest percent of naturally derived ingredients that we can because at Aveda we believe in no compromise: fantastic performance, vegan, high % naturally derived, and a green chemistry focus.”
After hearing this, I was inspired to try out the be curly advanced™ intensive curl perfecting masque first. I typically wash my hair once a week, and sometimes I like to start with the mask as a pre-treatment. I like to wet my hair with my spray bottle, add in the masque, and detangle my hair while it’s in.
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